Short, effective training.

At Point Academy, we believe the time you invest in training should deliver the greatest possible impact for every day you spend with us. We know that most participants have demanding roles that don’t pause just because they are in a classroom.

That’s why our courses are designed to be rich, focused and straight to the point - typically running for just 1–3 days. You’ll leave energised, with both knowledge and inspiration, without having to step away from your everyday work for long.

Testimonials from real participants

We’ve trained teams at industry-leading brands and solo founders.

Participant headshot
★★★★★
Chief Marketing Officer
Communications Agency
“We didn’t have time to upskill the whole team and this got us moving fast. By the end of the week we’d automated three customer flows.”
~150 employees
Participant headshot
★★★★★
Head of Innovation · UK Health Provider
“Everyone was talking about AI. Now we’re actually doing it. That shift happened because of this course.”
~75 employees
Participant headshot
★★★★★
Head of Finance · Private Equity Firm
“I expected more hype than substance. What we got was a clear roadmap, and the executive coaching helped us implement AI governance properly.”
300+ employees
Sebastian Engstrom

Why Point Academy exists

“Teams and leaders do not need more hype. They need practical skills they can use tomorrow.”

Point Academy was created to close the gap between talk and real work. Most teams are either overwhelmed by noise or stuck in pilots that never scale. Our job is to make training useful, safe, and repeatable in your day to day.

We keep groups small, focus on the few workflows that matter, and give you templates and playbooks you can apply the same day. You leave with clarity, not more slides. You know what to start, what to stop, and how to measure progress.

Sebastian Engstrom signature

Sebastian Engstrom

Founder, Point Academy

Our top 3 courses.

AI for Sales and Business Development
Program
Flagship workshop
Title
AI in Sales and Business Development
Turn AI into better outreach, follow-ups, and pipeline.

Location

Central London

Next Date

2025-11-11

Price

£795

Book your seat →
AI Productivity Bootcamp
Program
Hands-on workshop
Title
AI Productivity Bootcamp
Save 3–5 hours per week

Location

Central London

Next Date

2025-11-12

Price

£595

Book your seat →
Executive AI Coaching
Program
Executive immersion
Title
Executive AI Coaching
Understand what to fund, what to skip, and how to set guardrails.

Location/format

Private cohort

Next Date

2025-11-13

Price

£899

Book your seat →
View all our courses →

What makes our training different.

01

Get results fast

Leave with ready-to-use templates, prompts, and playbooks you can apply the same day. No fluff, just the pieces that move the needle.

02

Skills your team needs now

Leadership, communication, customer service, marketing and AI. We teach the workflows teams use in real work, not classroom theory.

03

Short and focused

One to three days. Deep enough to learn properly, short enough that you do not fall behind at work. Every hour is hands-on.

View all our courses →

Meet the team

Sebastian Engstrom
Sebastian Engstrom
Founder / AI & Executive Training

Sebastian has 15 years of experience in marketing, sales and leadership. At Pointo, he leads our AI programmes and helps professionals turn new ideas into practical skills and systems they can use every day.

Emma J.
Emma James
Head of Training

Emma has over 8 years of experience in corporate learning and development. At Pointo, she designs and develops courses that help professionals build skills quickly and put them to use straight away.

Amber Walsh
Amber Walsh
Training Coordinator

Amber keeps everything running smoothly behind the scenes. From bookings and schedules to participant support, she makes sure every training day is well-organised and effortless for our clients.

Daniel Hughes
Daniel Hughes
Senior Instructor

Daniel has more than 10 years of experience in leadership development and coaching. At Pointo, he works closely with participants to make sure every course translates into practical skills they can use straight away.

FAQs

Got questions? We’ve got answers.

What makes your training different?

Our sessions are outcome-driven. You get live demos, guided exercises, and ready-to-use assets so your team leaves with practical skills they can apply the same day.

Why not just learn this online for free?

Most teams don’t need more content, they need practical adoption with accountability. That’s what we give you.

Do we need technical experience?

No. Most of our courses are designed for non-technical teams. If you can use a browser, you’re ready. Any technical courses are clearly labelled.

How quickly will we see results?

Most teams put their first changes into practice within one to two weeks. Typical outcomes include saving hours of admin time and clearer processes for everyday work.

Can you tailor sessions for our industry or team size?

Yes. We adapt examples, exercises, and tools to your sector, team size, and goals. Whether you’re a team of five or a department of 500, the content fits your context.

Do you offer support after the training?

Yes. Every programme includes a 30-day follow-up and templates to reinforce learning. We also offer ongoing coaching and implementation support if needed.

We’re already experimenting with AI. Is this still useful?

Absolutely. Many teams run small pilots but struggle to scale. We help you move from ad-hoc experiments to repeatable systems that save time and deliver measurable results.

Can you run this at our office? How do we pay?

Yes. We run both public sessions and private on-site training. Payment can be made by card or invoice, and we can provide a formal quote for procurement if required.

Still have questions?

Book a quick call using the help button, or email us directly at [email protected].

Ready to future-proof your skills?

We keep groups small so you get hands-on guidance. Book early to guarantee your place.