AI for Marketers
Full-day workshop · Coffee and refreshments included · Wednesday, 24 June 2026 · Holmes Hotel

Better campaigns, faster.
AI tools that work for marketers.

★★★★★ Rated 4.7/5 · 7 reviews ↓

A full-day, hands-on workshop for marketers. You practise on your own real campaigns, content, and data. Not theory. Not slides. Real work you will use on Monday.

  • Content, campaigns, data analysis, and competitor research, all covered hands-on
  • Build a personal AI marketing toolkit using your own real briefs during the session
  • Coffee and refreshments included, plus 30 days of follow-up support
£595 + VAT
Limited seats remaining
  • Wednesday, 24 June 2026 · 09:00–17:00
  • Holmes Hotel
  • Coffee, refreshments, prompt playbook included
Book your seat →
Holmes Hotel training room, London

You are creating more content than ever but the process is painfully slow. Briefs, drafts, approvals, data pulls, competitor checks, reporting. Each one takes longer than it should. And every new channel adds another thing to your list.

AI should be making all of this easier. But most marketers who try it end up with generic output that sounds like everyone else's. That is not an AI problem. It is a technique problem. And it is fixable in one day.

This workshop shows you the techniques that actually work. You will build on your own real campaigns, content, and data. You leave with workflows that produce output you would actually publish, not generic filler you have to rewrite.

Professionals from these organisations have attended our courses

NHS Deloitte Barclays BT Group Vodafone PwC
★★★★★
"The content module changed everything for me. I have been struggling with AI-generated copy sounding generic and now I know exactly how to fix it. Built a brand voice prompt during the session that I have used every single day since."
SC
S. Chen
Marketing Manager · E-commerce, London

Practical tools you use the same day

  • 1
    Content that sounds like your brand
    Not generic AI output. You will learn how to train a conversation with your style guide, reference texts, and tone-of-voice. The result sounds like you wrote it, because the thinking is yours.
  • 2
    Campaigns planned and built in half the time
    Multi-channel plans from a single brief. Social content calendars. Ad copy variations. Email sequences. Built on your own real campaigns during the session.
  • 3
    Data insights without a data team
    Paste in GA4 data, campaign results, or customer feedback and get meaningful analysis. Not just numbers. "What does this mean and what should I do differently?"
  • 4
    Competitor intelligence in 20 minutes
    Content analysis, ad strategies, positioning, recent launches. A complete competitive overview that would normally take a full afternoon of manual research.
Sebastian Engstrom
Sebastian Engstrom
Founder, Point Academy

Sebastian has delivered AI and productivity training for over 50 organisations — from solo founders to banks, telecoms, and healthcare providers. With 15 years in senior leadership and certifications in AI from Google and Microsoft, he is not a technologist explaining tools. He is a trainer who understands how professionals actually work and what gets in the way.

His approach: plain English, real exercises, nothing that does not translate to your actual job on Monday.

Google AI Certified Microsoft AI Certified 15 yrs senior leadership
More about the Point Academy team →

Built for office professionals who

  • You work in marketing: marketing manager, content manager, social media manager, digital marketer, or marketing executive at an agency or in-house team
  • You create content, plan campaigns, or report on performance. Your week involves writing, scheduling, analysing, and presenting results
  • You have tried AI but the output sounds generic. You know there is potential but everything comes out sounding the same and you end up rewriting it anyway
  • You want a real competitive edge. AI users in marketing are 44% more productive. You want to be one of them.
This is NOT for you if…
  • You already use AI confidently every day in your marketing role. This course builds from the fundamentals. It is not for people who are already advanced.
  • You are looking for platform-specific training. We teach methods that work across tools, not a deep dive into one platform.

Three and a half hours. Back at your desk for lunch.

08:30
Arrive, coffee
Coffee and refreshments. Settle in, meet the other attendees.
09:00
What actually works and what does not
Honest overview of how AI is changing marketing. What the best marketers are doing. What is a waste of time. Orientation to the tools for the day.
10:00
Content that does not sound AI-generated — hands-on
Train AI on your brand voice using style instructions and reference texts. Build a reusable style prompt. By the end you can generate content that sounds like your brand.
10:45
Morning break
11:00
Campaigns, ads, and social media — hands-on
Take a campaign brief and build a complete multi-channel plan. Social content calendars. Ad copy variations. Email sequences. You work on your own real campaigns.
12:00
Lunch break
Lunch break. Marylebone has brilliant options within a two-minute walk.
13:00
Understand your data without a data team — hands-on
Paste in GA4 data, campaign results, or survey responses and get meaningful insights. Turn raw data into a report your manager or client can actually read.
14:15
Afternoon break
14:30
Find out what your competitors are doing — hands-on
Analyse competitor content, ad strategies, positioning, and recent launches. Build a competitive overview in 20 minutes that would normally take a full afternoon.
15:15
Your personal AI marketing toolkit + Monday Morning Action Card
When to use Canva AI versus Midjourney. ChatGPT versus Claude versus Perplexity. Which tools are free and which are worth paying for. Your three commitments for next week.
16:00
Close
Prompt playbook, resource guide, and CPD certificate included.
Holmes Hotel training room, London

Everything you get

Full-day workshop 09:00–17:00, Holmes Hotel
Coffee and refreshments Coffee on arrival, morning and afternoon refreshments included
Your personal prompt playbook Built during the session, written for your specific marketing role and campaigns
Workshop slides + resource guide Digital copies of everything covered, plus bonus templates
30-day follow-up support Get stuck after the course? Email us and we will help. Free for 30 days
CPD certificate LinkedIn-ready certificate of completion for your professional record
Monday Morning Action Card Your personal commitment: what changes this week, which tool you start with, what you show your manager
AI for Marketers course materials
Certificate of completion
Certificate of completion included with every course.
95%
Would recommend to a colleague
98%
Rated the training "excellent"
92%
Applied new skills within one week
Based on post-session surveys from 60+ attendees across all Point Academy courses
★★★★★
"I run content for three clients and was drowning in briefs. The campaign planning module showed me how to go from brief to full multi-channel plan in about 30 minutes. I used to spend a full day on that."
BO
B. Okafor
Content Manager · Agency, London
★★★★★
"The competitor analysis section alone justified the cost. We were spending half a day each quarter on manual competitor research. Now it takes 20 minutes and the output is better."
TG
T. Gallagher
Head of Marketing · SaaS Startup, London

What participants say

Reviews for AI for Marketers

Collected via post-course survey, 30 days after attendance

All reviews →
4.7
★★★★★
7 reviews
5★
5
4★
2
3★
0
2★
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1★
0
BO
Ben O. ✓ Verified
Content Manager · Agency, London
-47d ago
5.0 ★★★★★

I run content for three clients and was drowning in briefs. The campaign planning module showed me how to go from brief to full multi-channel plan in about 30 minutes. I used to spend a full day on that. Good teacher too, explains things without talking down to you.

KM
Kwame M. ✓ Verified
Campaign Manager · Agency, London
-47d ago
5.0 ★★★★★

My manager asked what I got out of it. I showed her the email sequence I built during the workshop and the competitive analysis I ran on a client's top three competitors. She booked the rest of the team in that same week. The Perplexity research method was new to me, I use it daily now.

LW
Lucy W. ✓ Verified
Digital Marketing Manager · Hospitality, London
-47d ago
4.0 ★★★★☆

The data analysis module was the standout. I pasted in our GA4 data and got a summary that was clearer than anything I have produced manually. Would have liked a bit more time on Midjourney but otherwise a really solid day.

NA
Nina A. ✓ Verified
Marketing Executive · Professional Services, London
-47d ago
4.0 ★★★★☆

I was already using ChatGPT quite a bit but the brand voice training technique was new to me and that alone was worth turning up for. Comfortable venue, decent coffee. Only note: the ad copy section could have been a touch longer.

PS
Priya S. ✓ Verified
Social Media Manager · Retail, London
-47d ago
5.0 ★★★★★

I built a full month of social content during the afternoon session. A full month. That normally takes me the best part of a week. Also good to meet marketers from completely different industries, picked up a few techniques I would not have found on my own.

SC
Sophie C. ✓ Verified
Marketing Manager · E-commerce, London
-47d ago
5.0 ★★★★★

I have been struggling with AI-generated copy sounding generic and the content module showed me exactly why. Built a brand voice prompt during the session that I have used every day since. Social content takes half the time now.

TG
Tom G. ✓ Verified
Head of Marketing · SaaS Startup, London
-47d ago
5.0 ★★★★★

I manage a team of four and sent myself first to see if it was worth booking them all in. It was. The competitor analysis section alone justified the cost. We were spending half a day each quarter on manual competitor research, now it takes about 20 minutes and honestly the output is better.

Things people ask before booking

None at all. If you can use a web browser and write a brief, you are ready. This is not a technical course. It is a practical workshop for marketers who want to work faster and produce better output.
A laptop and a free ChatGPT account. We send setup instructions before the course. Ideally, bring a campaign brief, some brand guidelines, or recent content to work on during the session.
Coffee and refreshments are included throughout the day. For lunch, there is a break from 12:00 to 13:00. Marylebone has brilliant options within a two-minute walk.
Almost certainly, yes. Most marketers who use ChatGPT are getting about 20% of its potential. The brand voice training technique, the data analysis methods, and the competitor research workflows are things most people have not figured out on their own.
Yes. Most participants do. We issue a full VAT invoice on booking which you can forward straight to your manager or finance team. If your employer needs a purchase order or a written course description for approval, email us and we will send one the same day.
You can reschedule to a future session at no cost up to 14 days before the course. Just email us.
If you get stuck in your first 30 days back at work, email us and we will sort it out. Free one-to-one support until you are up and running. We call it the Bring It Back guarantee.
ChatGPT, Claude, Perplexity, Canva AI, and Midjourney. You do not need paid accounts for all of these. We show you which are worth paying for and how to get the most out of free tiers.
Yes. Marketers from the same team often get the most out of it because they can build shared workflows. Email us for group pricing.