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About us

Short, effective training.

At Point Academy, we believe the time you invest in training should deliver the greatest possible impact. We know that most participants have demanding roles that don't pause just because they're in a classroom.

That's why our courses are focused and straight to the point. One to three days, packed with tools and knowledge you can use in your work right away.

500+ professionals trained 1–3 day courses 98% satisfaction rate
Sebastian Engstrom
"Most AI training is either too theoretical or too shallow. Teams sit through a morning of slides and go back to doing everything the same way. We built Point Academy to fix that. Everything we teach is hands-on and role-specific, designed so people actually change how they work on Monday."
Sebastian Engstrom
Founder, Point Academy

Our approach

What makes Point Academy different.

Short and focused.

No twelve-week programmes. No filler. Whether it is a focused half-day or an intensive full day, every minute is built around skills you use the same week. You are in, you learn what you need, and you get back to work.

Your HR team won't be sat next to engineers.

Courses are grouped by role and function. Everyone in the room does similar work, faces similar problems, and speaks the same language.

You'll actually use it on Monday.

Every session has exercises built around real scenarios from your role. You leave with tools and templates, not just slides.

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The founder

The founder.

Sebastian Engstrom
Sebastian Engstrom
Founder · AI & Productivity Training

Sebastian has delivered AI and productivity training for over 50 organisations — from solo founders to banks, telecoms, and healthcare providers. With 15 years in senior leadership and certifications in AI from Google and Microsoft, he started Point Academy because he was tired of watching teams sit through expensive training that didn't change how anyone actually worked.

Google AI Certified Microsoft AI Certified 15 yrs senior leadership

Associate trainers and specialists

Point Academy works with a small network of experienced trainers and coordinators who specialise in the areas they teach. Copilot experts teach Copilot. Leadership trainers teach leadership.

Upcoming

Courses running now.

AI at Work
AI at Work
Stop doing manually what AI can handle in seconds. A practical half-day workshop that gives any office-based professional real tools to save hours every week.
6 May 2026 £295 + VAT
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AI for Managers
AI for Managers
A one-day AI workshop for managers and team leaders. You leave with a 90-day plan, a governance framework, and enough understanding to stop winging it. London, July 2026.
21 May 2026 £595 + VAT
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AI for Sales Professionals
AI for Sales Professionals
A full-day, hands-on workshop where sales professionals learn to use AI for prospecting, meeting prep, proposals, and follow-ups. You leave with workflows you will use the same week.
10 June 2026 £595 + VAT
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AI for Marketers
AI for Marketers
A full-day, hands-on workshop where marketers learn to use AI for content creation, campaign planning, data analysis, and competitor research. You leave with workflows you will use the same week.
24 June 2026 £595 + VAT
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AI for Administrators
AI for Administrators
A full-day, hands-on workshop where administrators, PAs, EAs, office managers, coordinators, and anyone who keeps the office running learn to use AI tools confidently. No technical background needed. You leave with practical skills you will use on Monday morning.
8 July 2026 £595 + VAT
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FAQs

Questions people ask.

Can't find what you're looking for? Email hello@pointacademy.co.uk

Everything is hands-on. You get live demos, guided exercises, and ready-to-use templates. Your team leaves with skills they actually use the next morning.
Most teams don't need more content. They need someone to show them how it works for their job, in person, with follow-up. That's what we do.
No. Most of our courses are designed for non-technical teams. If you can use a browser, you're ready. Any technical courses are clearly labelled.
Most teams put their first changes into practice within one to two weeks. Typical outcomes include saving hours of admin time and clearer processes for everyday work.
Yes. We adapt examples, exercises, and tools to your sector, team size, and goals. Whether you're a team of five or a department of 500, the content fits your context.
Yes. We run both public sessions and private on-site training. Payment can be made by card or invoice, and we can provide a formal quote for procurement if required.

The company

Point Academy

Point Academy is a trading name of SOP Group LTD, a company registered in England and Wales.

Company No.16125342
Address128 City Road, London, EC1V 2NX
Emailhello@pointacademy.co.uk